IIP Search Blogs

Introduction to Design Patentability Search Design patentability search is an essential preliminary for any individual looking to safeguard the appearance of a product. Different from utility patents that protect functional aspects, design patents only deal with the aesthetics of a product—how it appears, its shape, surface design, and special appearance. Before applying for protection, there must be a conclusion that the design is new and not already made public through earlier patents or in the public domain. Scanning existing designs through patent offices around the world and determining similarities that might affect qualification must be done. Skipping this step costs money. An unsuccessful application saves neither time nor money but can also compromise the intellectual property (IP) strategy of an enterprise. A thorough design patentability search strengthens applications, provides competitive insights, and ensures novelty. In today's fast-paced industries of consumer elec...

Before applying for a design patent, it’s crucial to determine if your design is truly original. A design patentability search helps you evaluate whether your design is new and non-obvious by comparing it with existing designs. This article walks you through a detailed, step-by-step process to conduct an effective design patent search, supported by tools, examples, and expert strategies to reduce risks and improve your chances of approval. What Is a Design Patent? A design patent protects the ornamental appearance of a product rather than its functional aspects. This includes the shape, configuration, surface decoration, and overall visual impression. Examples of design patentable items: A uniquely shaped perfume bottle The ornamental bezel of a smartwatch A distinctive shoe sole design Graphical user interface icons (GUIs) In the United States, a design patent grants protection for 15 years from the date of grant, provided the design is original and not previously ...